“A good name is more desirable than great riches; to be esteemed is better than silver or gold.”  (Proverbs 22:1, NIV)

 
Today’s verse brings to mind a certain company that changed its name in hopes of outrunning its deservedly poor reputation.  The only problem was that whenever this company was mentioned in the media after its name change, the reference always went something like, “the company formerly known as. . .”

Call it a “handle,” a “flag,” a “label,” or a “tag,” it’s still a name.  Everyone has a name; but not everyone has a good name.

The Bible says that a good name is more desirable than great wealth.  Indeed, a good name is the confidence you see looking back at you in the mirror; a good name blesses our children; a good name is the fragrance of righteousness.

Guard your good name (or rehabilitate it, if you’ve allowed it to founder) by being faithful and truthful in all of your dealings with others.  – Luther

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